folk me in

The word folklore was coined in 1846, joining “folk” — the people — with “lore,” inherited knowledge and tradition.
Folklore lives in myths, symbols, rituals, songs, dances, crafts, and dress: all the forms through which a community remembers itself.
Fashion belongs naturally to this world, because clothing has always carried codes of belonging, protection, status, rebellion, ceremony, and collective memory.
A pattern embroidered on a sleeve, the repetition of a silhouette, or the rhythm of ornaments across the body can function almost like a story repeated through generations.
My own feeling is that there is not just one person inside us, but a whole mass of voices, memories, ancestors, fantasies, and possible selves waiting to be brought into harmony.
We can synchronize them through myth, pattern, chanting, music, dance, repetition — and through the clothes we choose to inhabit.
In that sense, fashion is not simply something we wear: it can be the visible rhythm of everything we are, and everything inside us that is trying to move together. In the best case, we align with something we desire.